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A CONCEPT WORTHY OF RE/MAX
L'Espace is the result of a successful collaboration between the RE/MAX brokerage and two visionary partners, Claude Allard and Jamil Assaly-Lessard. It led in 2006 to the founding of RE/MAX McGill – L'Espace Lifestyle Real Estate, a new concept in real estate for a brand already well known in the brokerage business for its dynamism and leadership.
A dominant force in real estate
Since David Liniger founded Real Estate MAXimum (RE/MAX) in 1973, in Colorado, the hot air balloon logo has risen very high indeed: RE/MAX has grown every single month for more than 30 years, and is now a leading industry force in over 65 countries. Québec has also had its share in this phenomenal growth, thanks largely to the efforts of Pierre Titley, the president of RE/MAX Québec Inc., who set up the province’s first franchise in 1982.
Today, RE/MAX is the most important network in the province, with 122 offices in all areas of Québec and a team of more than 3,000 seasoned agents. RE/MAX maintains the lead thanks to its constant ability to innovate and to provide its customers the ideal support for making real estate decisions that suit them best. Here are just a few of the innovations, standards and achievements that have propelled RE/MAX to the summit:
• The high level of skill and professionalism of RE/MAX
network members and agents; their team spirit and
synergy; their creative approach and devotion
to customer service.
• The RE/MAX Satellite Network (RSN), which lets
the RE/MAX organization disseminate professional
training and corporate culture throughout its international
team.
• The spectacular growth rate of the RE/MAX network.
• Comprehensive marketing and advertising support:
Internet, television, radio, billboards and newsprint.
• The bi-monthly RE/MAX guide: over 32,500 copies
distributed at 1000 drop-off points.
• An attractive, customer-focused bank promotion.
• The RE/MAX network’s involvement in the community,
particularly its commitment to the cause of sick children
(Opération Enfants Soleil) since 1989.
• Technological innovations like Explorateur RE/MAX,
which harnesses the power of Google Earth to let
prospective buyers tour their future neighbourhood
by Internet.
To learn more, visit www.remax-quebec.com , the province’s favourite real estate Web site.
A winning partnership
Thus it’s no surprise that this new concept has emerged under the RE/MAX banner. Claude Allard, already the owner of five RE/MAX offices, and Jamil Assaly-Lessard, the founder of Condominium Focus, have teamed up to make this innovative concept a reality, and to provide their customers with a new experience in real estate. One that emphasizes stylish comfort, avant-garde technology, and, above all, expert consultation services. Now, that’s a true reflection of RE/MAX success.
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